Enhance Creativity with LEGO® Serious Play®

What is LEGO® Serious Play®?

LEGO® Serious Play® (LSP) is a hands-on, facilitated methodology designed to unlock creativity, enhance problem-solving, and improve communication.

Developed by the LEGO® Group, this approach helps individuals and teams explore ideas, tackle challenges, and build deeper understanding—all through the power of thinking with their hands.

By constructing 3D models with LEGO® bricks, participants express thoughts in a way that goes beyond words, leading to more meaningful discussions, better collaboration, and innovative solutions.

Why use LSP?

Traditional discussions often limit participation and creativity.

LEGO® Serious Play® ensures 100% engagement by giving everyone a voice through hands-on model building. It fosters deeper thinking, removes communication barriers, and helps teams align on complex challenges.

Whether you’re solving a business problem, shaping strategy, or improving team dynamics, this method sparks insights you won’t get from a standard meeting.

Who is LSP for?

LEGO® Serious Play® is for those who want to unlock creativity, enhance collaboration, and drive meaningful change.

Whether you’re shaping strategy, solving problems, or fostering innovation, LSP provides a structured yet playful way to explore ideas and align teams.

• Leaders, Managers & HR Professionals driving innovation and engagement with powerful conversations

• Coaches, Mentors & Consultants seeking to help clients uncover deeper insights

• Agile & Lean Practitioners enhancing collaboration and continuous improvement

• Educators & Trainers bringing experiential learning into classrooms and workshops

• Strategists, Designers & Innovators seeking fresh perspectives, breakthrough ideas and problem-solving approaches

• Anyone with an innovative mindset ready to transform communication and teamwork